Virginia Commonwealth University

Make it real.

Spring 2010

Capital One

The project objective was to create a unique credit card product and experience that meets the specific needs of the college student population and grows with them as their needs change upon graduation, full time employment, etc. Elements addressed included the product, servicing, benefits, and all channel interactions that someone seeking and using a card might have.

Student Team:

Kanwar Bir S. Anand (Business)

Alec Black (Brand Center)

Alec Catalano (Arts)

Ramzy Ismail (Business)

Lauren Koteski (Brand Center)

Piysh Mangukiya (Engineering)

Meghan Veroneau (Business)

Faculty Mentors:

Ms. Caley Cantrell, Associate Professor (Brand Center)

Dr. Michael McCollum, Assistant Professor of Electrical and Computer Engineering (Engineering)

Dr. Robert Trumble, Professor of Management (Business)

Faculty Mentors:

Dr. Vennie Filippas, Associate Professor of Electrical and Computer Engineering (Engineering)

Mr. Andrew Ilnicki, Instructor in the Department of Graphic Design (Arts)

Dr. Kenneth Kahn, Professor of Marketing (Business)

Team Facilitator:

Mr. John Batchelor, Doctoral Student, Department of Management (Business)

MWV (Richmond, VA)

MWV asked the students to take a proprietary package technology and examine applications for market segments that they currently were not servicing.  The student team ideated and developed concepts for these segments that might represent novel applications leading to potential product development and commercialization opportunities.

Student Team:

Dan Kruse (Engineering)

Kerolos Makhloof (Business)

Anton Nersessov (Engineering)

Kwaku Osei (Business)

Devin Trom (Arts)

Faculty Mentors:

Dr. Frank Franzak, Associate Professor of Marketing (Business)

Dr. Robert Meganck, Professor of Communication Arts (Arts)

Dr. Raj Rao, Assistant Professor of Chemical and Life Science Engineering (Engineering)

Team Facilitator:

Mr. George Banks, Doctoral Student, Department of Management (Business)

Science Museum of Virginia (Richmond, VA)

The Science Museum of Virginia team was tasked with designing an innovation studio for the Museum. The aim was to create a space that engages the Museum’s physical and online visitors in participatory learning and research. Elements included physical space, media, furnishings, and fixtures in order to support real-time collaborative innovation among visitors.

Student Team:

Fatima Frojan Abalo (Business)

Ian Bennett (Business)

Andrea Manrique (Arts)

Matthew McKay (Arts)

Brent Puckett (Engineering)

Kenneth Shultz (Engineering)

Faculty Mentors:

Mr. Rab McClure, Associate Professor of Interior Design (Arts)

Dr. Michael McCollum, Assistant Professor of Electrical and Computer Engineering (Engineering)

State of Virginia, Agency for Aging through the Commonwealth Productivity Investment

The student team was asked to conceive specific program concepts that address older adults ―aging in place.‖ Each concept was explored by way of a costs/benefits analysis for the multiple stakeholder groups involved along with a proposed implementation model for piloting the program. Areas for opportunities included human resource models, consumer financing models, and transportation models.

Student Team:

Khalil Brookins (Business)

Tim Grandy (Engineering)

Mrudangi Shah (Business)

Christine Werner (Arts)

Faculty Mentors:

Dr. Elliot Minor, Associate Professor of Management (Business)

Ms. Allison Schumacher, Instructor, Department of Graphic Design (Arts)

Team Facilitator:

Mr. John Batchelor, Doctoral Student, Department of Management (Business)