Virginia Commonwealth University

Make it real.

Fall 2009

Altria Client Services

Students examined the strategic benefits and differences between prototypes (physical preliminary products) and protocepts (virtual preliminary products). Students provided insights and examples of how protocepts could be properly employed in consumer testing situations.

Student Team:

Johnathan Culbreath (Business)

James Daniel (Engineering)

Erica Lamberta (Business)

Kim Phillips (Arts)

Danny Swanson (Arts)

Princewill Unigue (Business)

Chi Xiao (Engineering)

Faculty Mentors:

Dr. Vennie Filippas, Associate Professor of Electrical and Computer Engineering (Engineering)

Dr. Frank Franzak, Associate Professor of Marketing (Business)

Mr. Rab McClure, Assistant Professor of Interior Design (Arts)

Team Facilitator:

Mr. George Banks, Doctoral Student, Department of Management (Business)

Boehringer – Ingelheim

Students were asked to examine social media and devise strategies for how BI could best benefit by using social media with its customers/market. Students provided recommendations for website design, web tools, and viable social media opportunities.

Student Team:

Vinodhini Gowda (Engineering)

JaRang Kim (Business)

Anna Plaatje (Engineering)

Jill Rich (Arts)

Eliza Robinson (Business)

Ryan Swan (Business)

Faculty Mentors:

Dr. Chip Minor, Associate Professor of Management (Business)

Dr. Russ Jamison, Dean (Engineering)

Mr. Andrew Ilnicki, Instructor in the Department of Graphic Design (Arts)

Team Facilitator:

Mr. George Banks, Doctoral Student, Department of Management (Business)