Virginia Commonwealth University

Make it real.

Fall 2011


Dominion Resources / Science Museum of Virginia

The team was tasked with designing a hydrokinetic solution that uses the James River to power the Rice House, which is owned by the Science Museum of Virginia.

Student Team

  • Clay Crenwelge (Engineering, Chemical)
  • Michael Dougherty (Business, Business Administration & Management)
  • Angela Melito (Arts, Graphic Design)
  • William Pedler (Engineering, Electrical)
  • Moria Pruefer (Arts, Communication Arts)

Faculty Advisor

  • Dr. Kenneth B. Kahn, Professor and da Vinci Center Director, Department of Marketing
  • Allison Schumacher, Instructor, Department of Graphic Design


The Baby Jogger Company

The team was given two patents recently purchased by the company and asked to see how best to integrate these patents into the current baby jogger product offering.

Student Team

  • Shantoya Evans (Engineering, Electrical)
  • Kevin Lessard (Engineering, Biomedical)
  • Danny Moss (Business, Marketing)
  • Cesley Musngi (Arts, Graphic Design)
  • Rachel Ramey (Arts, Communication Arts)
  • Michael Seymour (Business, Marketing)

Faculty Advisor

Dr. Vamsi Yadavalli, Assistant Professor, Department of Chemical and Life Science


Dynamic Brands

The team was given two patents recently received through company acquisition and asked to see how best to integrate into the company’s golf bag product line.

Student Team

  • Diego Alarcon (Business, Entrepreneurship)
  • Victoria Almeida (Business, Marketing)
  • Cassie Harris (Business, Marketing)
  • Charlie Kessinger (Engineering, Chemical)
  • Logan Martin (Arts, Graphic Design)
  • Toliver Roebuck (Arts, Painting & Printmaking)

Faculty Advisor

  • Dr. Elliot Minor, Associate Professor, Department of Management



Additionally, a fourth team comprising was tasked with designing a unique student discovery experience that might be implemented and become programmatic at VCU as part of a student’s normal course load. The project sponsor is VCU’s Office of the Provost.

Student Team

  • Mohammed Alshammasi (Engineering, Chemical)
  • Chelsea Clark (Engineering, Biomedical)
  • Colin Hannifin (Business, Accounting)
  • Ian Martiny (Humanities & Sciences, Mathematics)
  • Bryan Morris (Business, Economics)
  • Caitlin Zettl (Humanities & Sciences, Political Science)

Faculty Advisors

  • Dr. Tim Bajkiewicz, Associate Professor, Department of Broadcast Journalism, Mass Communications
  • Dr. Anne L. Chandler, Senior Associate Dean, VCU Honors College
  • Dr. Richard T. Redmond, Associate Professor, Department of Information Systems
  • Dr. Raj Rao, Associate Professor, Department of Chemical & Life Science Engineering
  • Mr. Matt Woolman, Associate Professor and Director of Creative Entrepreneurship, Department of Graphic Design