Virginia Commonwealth University

Make it real.

Current Product Innovation Projects

Capital One:

As technology drives the increasing speed of our business, possessing the ability to observe key indicators and draw timely insights is necessary. The objective for students is to create data visualization to quickly inform prioritization and business decisions.

Student Team

  • Mimi Ampomah (Business, Information Systems)
  • Stuart Geipl (Engineering & Humanities, Computer Science & Math)
  • Zachera Kernizan (Humanities & Sciences, Anthropology)
  • Lyba Khan (Business, Information Systems)
  • Alisha Losinno (Arts, Communication Arts)

Faculty Advisor

  • Dr. Lemuria Carter, Chair, Information Systems

Team Facilitators

  • Christopher Brady, Masters of Product Innovation
  • Keith Ranaldi, Masters of Product Innovation

Dupont:

Utilizing rapid prototyping and design skills, da Vinci Center students will help DuPont extend their innovation pipeline by generating and testing new product concepts to solve critical needs in hospital central sterile departments. These solutions will help in the fight against healthcare acquired infections, the third leading cause of death in the United States.

Student Team

  • Hilton Bennett, Masters of Product Innovation
  • James Ricks, Masters of Product Innovation
  • Brianna Robinson, Masters of Product Innovation
  • Matthew Sozio, Masters of Product Innovation

Faculty Advisor

  • Dr. Dayanjan Shanaka Wijesinghe, Assistant Professor, Pharmacotherapy & Outcomes Science

Evergreen Enterprises, Inc:

Develop comprehensive marketing campaigns for 4 top selling children products. Each product has its own focus – Easter, Outdoor Active Play, Indoor Play, and Imaginative Play – that will appeal to different age groups and target audiences. Primary focus should be on social marketing touch points and then the more traditional online and print marketing channels.

Student Team

  • Alexandra Barbuto, Masters of Product Innovation
  • Yilian Gao, Masters of Product Innovation
  • Keith Ranaldi, Masters of Product Innovation
  • Lee Wilson, Masters of Product Innovation

Faculty Advisor

  • Christina Dick, Adjunct Instructor, Robertson School

 

Hamilton Beach (1):

Create the food truck of the future that connects consumers to manufacturers and researchers.

Student Team

  • Shaheena Janmohammad (Business, Marketing)
  • Aaron Lam (Engineering, Mechanical & Nuclear)
  • Joi Mason (Business, Marketing)
  • Destinee Moragne (Business, Accounting)
  • Thomas Tonapi (Arts, Graphic Design)

Faculty Advisor

  • Aaron Forrester, Instructor, VCU da Vinci Center

Team Facilitators

  • Christopher Brady, Masters of Product Innovation
  • Keith Ranaldi, Masters of Product Innovation

 

Hamilton Beach (2):

A solar powered water scavenging container garden pulls water out of thin air to keep plants irrigated and healthy. Using only the power of the sun and the humidity already in the air, the garden maintains itself and may never need watering.

Student Team

  • Christopher Brady, Masters of Product Innovation
  • Andrew Indelicato, Masters of Product Innovation
  • Michael Mahoney, Masters of Product Innovation
  • Joshua Wiredu, Masters of Product Innovation

Faculty Advisor

  • Dr. Peter Pidcoe, Professor, Physical Therapy 

 

La Ceiba Microfinance Institution:

Transform pre-existing financial literacy game into a tactile and highly interactive board game for microfinance clients. Design packaging and marketing campaign to sell game to other non-profits and school districts.

Student Team

  • Shannon Cowan, Masters of Product Innovation
  • Matthew Halpern, Masters of Product Innovation
  • Lauren Henry, Masters of Product Innovation
  • Megan Osborn, Master of Science, Sociology & Applied Mathamatics

Faculty Advisor

  • Andrew Ilnicki, Director of Academic Programming, Deans Office, School of the Arts & Instructor, VCU da Vinci Center

Pfizer

Pfizer Consumer Healthcare:

Identify key insights and needs surrounding a consumer healthcare opportunity.  Action insights and technology into prototypes/concepts that can be tested.

Student Team

  • Laila Chaudhry (Humanities, Psychology)
  • Hannah Grossman (Arts, Sculpture)
  • Hannah Kennedy (Business, Management)
  • Elise Ketch (Arts, Communication Arts)
  • Chase Wells (Business, Marketing)

Faculty Advisor

  • Dr. Mayoor Mohan, Assistant Professor, Marketing

Team Facilitators

  • Christopher Brady, Masters of Product Innovation
  • Keith Ranaldi, Masters of Product Innovation