Spring 2014 Projects
The team will be asked to design a trade-show exhibit that demonstrates the superior attributes of one of DuPont’s products.
The team will asked to evaluate an existing product and recommend improvements to gain a competitiveness edge and grow market share.
The team will identify key insights and needs surrounding a Pfizer product. Based on these insights, the team will design product, packaging, point-of-purchase, and/or other promotion solutions.
The team will examine the company’s line of guitar boxes and devise new box concepts and other ways to improve and spur innovation.