Spring 2013

This spring, the da Vinci Center for Innovation is working with three company sponsors:

DuPont

The team is tasked with augmenting and addressing certain issues pertaining to a garment made by DuPont.

Team members include:

• Will Buchanan (Engineering, Mechanical Engineering)
• Catherine Gellatly (Arts, Craft and Material Studies)
• Ben Holmes (Business, Marketing)
• Josiah Ickes (Business, Entrepreneurship)
• Marshall Roach (Arts, Graphic Design)
• Sergio Salinas (Engineering, Mechanical Engineering)
• Dr. Vamsi Yadavalli, Assistant Professor of Chemical Engineering

Pfizer Consumer Healthcare

The team is tasked with identifying key insights and needs surrounding a Pfizer product. Based on these insights, the team will design product packaging, point-of-purchase, and/or other promotion solutions.

Team members include:

• Pamela Dinarte (Business, Business Administration & Management)
• Caitlin Druid (Arts & Business, Fashion Merchandising and Accounting)
• Larry Hancock (Business, Entrepreneurship)
• Matt Schell (Engineering, Mechanical)
• Pauline Singleton (Business, Marketing)
• Virginia Wood (Arts, Painting and Printmaking)
• Dr. Frank Franzak, Associate Professor of Marketing

Virginia Commonwealth University

The team will develop a commercialization plan, including communication materials and an exhibition, for a new magnetic material/technology being developed at VCU.

Team members include:

• Shadeed Drakeford (Engineering, Chemical)
• Monina Ingle (Arts, Interior Design)
• Art Huffman (Business, Marketing)
• Anne Lantz (Arts, Kinetic Imaging)
• Rania Tiari (Business, Marketing)
• Benjamin White (Engineering, Mechanical / Entertainment Design and Technology)
• Dr. Chip Minor, Associate Professor of Management