Virginia Commonwealth University

Make it real.

Current Undergraduate Product Innovation Projects

Spring 2016

Altria:

Develop a business plan and brand identity for a new product in the food and beverage industry.

Student Team

  • Danica Abarquez, Schools of Business (Marketing) and Arts (Theatre)
  • Taryn Annis, School of the Arts (Graphic Design)
  • David Barritt, School of Business (Marketing)
  • Michael Musatow, College of Humanities & Sciences (Mass Communications)
  • Emma Taggart, School of the Arts (Communication Arts)

Faculty Advisor

  • Dr. Mayoor Mohan, Assistant Professor, Marketing

Graduate Assistant 

  • James Frederick, Masters of Product Innovation

Carmax :

Develop a vehicle recommendation solution that will help customers discover the right car.

Student Team

  • Hannah Browning, College of Humanities & Sciences (Math)
  • Omar Ijaz, School of the Arts (Marketing)
  • Maryam Kaymanesh, School of the Arts (Communication Arts)
  • Sravya Ravva, School of Business (Human Resources Management)
  • Ashley Saunders, School of Business (Information Systems)
  • Deanna Tolley, School of the Arts (Graphic Design)

Faculty Advisor

  • Lemuria Carter, Chair, Information Systems

Graduate Assistant 

  • Alex Ucci, Masters of Product Innovation

National Multiple Sclerosis:

Develop methods or tools to help inspire increased physical activity in MS patients.

Student Team

  • Rachel Adamos, School of Business (Human Resources Management)
  • Thomas Ryan Beaver, School of Engineering (Mechanical)
  • Emily Berkley, School of the Arts (Communication Arts)
  • Kyra Felton, School of the Arts (Graphic Design)
  • Tobi Nguyen, School of the Arts (Sculpture)
  • David Richardson, School of Business (Supply Chain Management)

Faculty Advisor

  • Frank Gulla, Assistant Professor, Mechanical & Nuclear Engineering

Graduate Assistant 

  • Natalie Sympson, Masters of Product Innovation
Pfizer

Pfizer Consumer Healthcare:

Explore solutions to help mom when kids get sick.

Student Team

  • Andrew Frawley, School of Business (Marketing)
  • Clarisse Gaillard, School of the Arts (Graphic Design)
  • Brandon Geib, School of the Arts (Graphic Design)
  • Keiana King, School of Business (Marketing)
  • Sean O’Toole, College of Humanities & Sciences (Psychology)
  • Sergei Villamera, School of Business (Marketing)

Faculty Advisor

  • Lloyd Young, Adjunct Faculty, da Vinci Center

Graduate Assistant 

  • David Zak Saul, Masters of Product Innovation

Science Museum of Virginia:

Develop an engaging mobile off-site experience to use across the Commonwealth of Virginia.

Student Team

  • Michael Couchman, School of the Arts (Graphic Design)
  • Denajia Lowery, School of Business (Marketing)
  • Roberta Miranda, School of Business (Marketing)
  • Shelby Patton, School of the Arts (Painting & Printmaking)
  • Ethan Pope, School of the Arts (Graphic Design)
  • Katiana Slaton, School of Engineering (Mechanical)

Faculty Advisor

  • Somiah Lattimore, Director of VCU Innovate, LLP, da Vinci Center

Graduate Assistant 

  • Bryce Melton, Masters of Product Innovation