Virginia Commonwealth University

Make it real.

Current Undergraduate Product Innovation Projects

GOGOBandLogo

GOGO Band:

Team will develop insights into the human interaction with GOGO Band hardware and software products, as well as packaging and marketing materials.

Student Team

  • Breann Dick (Arts, Communication Arts)
  • Zachary Ellis (Engineering, Mechanical)
  • Britian Kern (Business, Marketing)
  • Hoan Le (Business, Marketing)
  • Amy Rose Oechsler (Arts, Graphic Design)
  • Dyamond Perry (Business, Marketing)

Faculty Advisor

  • Jamie Mahoney, Assistant Professor, Graphic Design

Team Facilitators

  • James Frederick, Masters of Product Innovation
  • Natalie Sympson, Masters of Product Innovation
Pfizer

Pfizer Consumer Healthcare:

Identify key insights and needs surrounding a unique Pfizer problem solving process. Action insights and improvements of the final prototype into an official tool for the Pfizer network.

Student Team

  • Jesse Best (Business, Marketing & Humanities, Mass Communications)
  • Casey Connell (Business, Marketing)
  • Shashi Gowda (Business, Economics)
  • Jonathan Willard (Engineering, Mechanical)
  • Wilson Wyllie (Arts, Communication Arts)

Faculty Advisor

  • Andrew Ilnicki, Director of Academic Programing, School of the Arts

Team Facilitators

  • James Frederick, Masters of Product Innovation
  • Natalie Sympson, Masters of Product Innovation
SMV_Logo

Science Museum of Virginia:

Research, develop and propose an engaging off-site experience that the Science Museum of Virginia can use at community festivals, school fairs and professional conferences across the Commonwealth of Virginia. 

Student Team

  • Alexandra Coyle (Arts, Photography & Humanities, Mass Communications)
  • Jessica Evans (Business, Marketing & Arts, Art History)
  • Eric Henriquez (Business, Marketing)
  • Talie Lerner (Business, Management)
  • Rachel McGovern (Arts, Craft & Material Studies)
  • Garon Morgan (Engineering, Mechanical)

Faculty Advisor

  • Dr. Mayoor Mohan, Assistant Professor, Marketing

Team Facilitators

  • James Frederick, Masters of Product Innovation
  • Natalie Sympson, Masters of Product Innovation
Gold-lettering-four-color

VCU School of Internal Medicine:

Structured interprofessional bedside rounds (SIBR) is a viable way to actualize team-based, patient-centered care in the inpatient setting, but it is met with multiple logistical challenges. A thorough assessment of the SIBR process will provide potential solutions for maximizing user-experience for both patient and provider.

Student Team

  • Natalie Abernethy (Arts, Kinetic Imaging)
  • Dylan T. Ashley (Business, Marketing)
  • Sophia Fisher (Business, Marketing)
  • Sarah Khouri (Business, Economics & Information Systems)
  • Sarah Poole (Engineering, Biomedical)

Faculty Advisor

  • Morgan Huff, Senior Lead Front End Developer, University Marketing

Team Facilitators

  • James Frederick, Masters of Product Innovation
  • Natalie Sympson, Masters of Product Innovation