Virginia Commonwealth University

Make it real.

Undergraduate Certificate in Product Innovation


Employing an interdisciplinary perspective that embodies concepts from the arts, business and engineering, undergraduate students are provided a robust learning experience to understand the challenges associated with and means for managing product design, product development, and new product introduction endeavors.

The Certificate will run concurrently with a student’s major; it is not a standalone program. Students must have a declared major in either the schools of the Arts, Business, Engineering or College of Humanities and Sciences as they participate in this Certificate.




Non-Discipline Electives:

Students must successfully complete two or three required Product Innovation courses outside of their respective School of study.

School of the Arts

School of Business

School of Engineering

College of Humanities & Sciences

Discipline Electives:

Students must successfully complete six credit hours of Product Innovation coursework within their respective School of study.

Print and track your progress with the Certificate Checklist.

Certificate Checklists

for Arts students

for Business students

for Engineering students

for Humanities & Sciences students


Beginning in Fall 2014, students must have successfully completed, or be currently enrolled in INNO 200 in order to apply for admission to the Undergraduate Certificate in Product Innovation program. INNO 200 is open to all VCU students, and there are no prerequisites for the course.


  • Fall Priority Deadline: October 1
  • Students notified of acceptance: October 31

Students not immediately selected for participation will be held until the spring semester and reevaluated along with applications submitted at that time. 

  • Spring Priority Deadline: March 1 
  • Students notified of acceptance: March 31

Certificate Application