Virginia Commonwealth University

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Undergraduate Certificate in Product Innovation


Employing an interdisciplinary perspective that embodies concepts from the arts, business and engineering, undergraduate students are provided a robust learning experience to understand the challenges associated with and means for managing product design, product development, and new product introduction endeavors.

The Certificate in Product Innovation will run concurrently with a student’s major; it is not a standalone program. Students must have a declared major in either the schools of the Arts, Business, Engineering or College of Humanities and Sciences as they participate in this Certificate.

Curriculum Requirements


Students must have successfully completed, or be currently enrolled in INNO 200 in order to apply for admission to the Undergraduate Certificate in Product Innovation program. INNO 200 is open to all VCU students, and there are no prerequisites for the course.

Students must successfully complete two or three required Product Innovation courses outside of their respective School of study. One Non-Discipline Elective may be taken in the same semester as the Culmination Project Course, if not already completed. All other Non-Discipline Electives should be completed prior to registering for INNO 460: Product Innovation Project.

School of the Arts

School of Business

School of Engineering

College of Humanities & Sciences

Students must successfully complete INNO 460: Product Innovation project course to be awarded the undergraduate certificate. 

Students must successfully complete six credit hours of Product Innovation coursework within their respective School of study. The main list of Core Discipline Electives can be located here: INNO_CoreElectives

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