Virginia Commonwealth University

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Master of Product Innovation

Integrating arts, business and engineering principles, students in the Master of Product Innovation learn advanced product innovation topics pertaining to conceptualization, development, and commercialization of new products/services. Through unique instruction and experiential learning that culminates with a yearlong master’s project, students have a real product innovation experience. The program emphasizes product innovation and teamwork skills so that graduates can take on key leadership roles that stimulate the creation, development and management of new products and services.

STUDENTS IN THE MASTER OF PRODUCT INNOVATION PROGRAM WILL LEARN TO:

  • Plan, apply, and execute product innovation skills for developing and launching new products/services;
  • Serve as an interface between different departments and disciplines within an organization;
  • Become an effective product innovation team leader and project manager;
  • Develop strategy and roadmaps for maximizing product innovation performance by teams and business units;
  • Translate opportunities into product specifications, commercial concepts, and eventual new product introductions.

Application Deadlines

TO JOIN THE SUMMER/FALL 2017 CLASS, SUBMIT YOUR APPLICATION BY APRIL 15th FOR EARLY ADMISSION. FINAL APPLICATION DEADLINE IS MAY 15th.

To apply, please go to the VCU Graduate School admissions website by clicking below.

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Program Description

The MPI requires a minimum of 30 credit hours across a prescribed 13-month program. All students will start the program in the summer prior to their first full semester of graduate study with the European Innovation Academy—the World’s Largest Extreme Entrepreneurship program—in Turin, Italy (http://inacademy.eu/italy/). This experience will apply as six credits of graduate study: INNO 600: Integrative Design Studio (3 credit hours) & one technical elective (3 credit hours).

turin

During the fall semester, students will enroll in at least two of the three introductory courses:

  • INNO 501 Arts Principles for Product Innovation (3 credit hours)
  • INNO 502 Business Principles for Product Innovation (3 credit hours)
  • INNO 503 Technology Principles for Product Innovation (3 credit hours)

The number of these classes a student will take will be determined upon their acceptance into the MPI program. Also in the fall semester, students will enroll in INNO 590: da Vinci Project Course to participate in a project proposed by an external sponsor to hone their product innovation skills.

During the remainder of the program, students will participate in the Master’s Project in Product Innovation course work (INNO 651 & 652) and complete a self-driven product innovation project. This capstone project will be under the direction of faculty advisers and represent a company-sponsored project or a student-initiated project, either of which will address a real contemporary issue. Concurrently, students will complete at least one additional three credit technical elective, which may include INNO 691: innovation topics courses, INNO 697: Guided Study, or other approved graduate level course. At least one 600-level technical elective is required.

*Please note the information above is not accurately reflected in the VCU Bulletin. We are in the process of transitioning our curriculum from a twenty-four month program to a thirteen month program and those changes will be reflected in the 2017-2018 course bulletin. If you have any questions, please contact the da Vinci Center directly.


Admission criteria

TO BE CONSIDERED FOR ADMISSION TO THE PROGRAM, AN APPLICANT MUST:

  • Have a bachelor’s degree or equivalent from an accredited college or university
  • Have, except in very unusual cases approved by the graduate dean, a minimum undergraduate GPA of 3.0 on a 4.0 scale for at least the last two years of undergraduate work
  • For applicants whose native language is not English, satisfactory scores from a standardized test deemed appropriate for evaluation of English language proficiency. MPI application requirements include TOEFL = 100 or higher (IBT) or IELTS = 6.5 or higher
  • Three letters of recommendation
  • Applicant’s written statement of intent for pursuing graduate study in the product innovation discipline

ADDITIONALLY, AT THE TIME OF APPLICATION AN APPLICANT MUST SPECIFY THEIR AREA OF SPECIALIZATION AS ARTS, BUSINESS, OR ENGINEERING (BASED ON THE APPLICANTS PREVIOUS AREA OF EDUCATION). THE FOLLOWING APPLICATION REQUIREMENTS APPLY:

  • An applicant applying for the arts specialization must submit a portfolio of 20 to 30 examples of representative work. Portfolio should illustrate your strengths, skills, talents and interests demonstrating your problem solving abilities, a high level of craftsmanship and visualization skills that exemplify awareness, understanding and competency in creative design, graphic skills and technical ability. Portfolio should be submitted in one file: PDF format, 20 page maximum and may be submitted either by uploading your file under “Other Supportive Documents” on the application system or by emailing it to schumacheran@vcu.edu.
  • An applicant applying for the business specialization must take and report scores from either the GMAT or GRE exams.
  • An applicant applying for the Engineering specialization must take and report scores from GRE exam.

A PERSONAL INTERVIEW WILL ALSO BE CONDUCTED BY THE DA VINCI CENTER ADMINISTRATION AND FACULTY.

For further information, contact Garret Westlake, Executive Director, at gmwestlake@vcu.edu.

To apply, please go to the VCU Graduate School admissions website.

VCU Graduate School of Admisisons