Virginia Commonwealth University

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Master of Product Innovation

About

Students in the Master of Product Innovation program will learn to:

  • Plan, apply, and execute product innovation skills for developing and launching new products/services;
  • Serve as an interface between different departments and disciplines within an organization;
  • Become an effective product innovation team leader and project manager;
  • Develop strategy and roadmaps for maximizing product innovation performance by teams and business units;
  • Translate opportunities into product specifications, commercial concepts, and eventual new product introductions.

Admissions criteria

To be considered for admission to the MPI program, an applicant must:

  • Have a Bachelor degree or equivalent from an accredited college or university;
  • Have, except in very unusual cases approved by the graduate dean, a minimum undergraduate GPA of 3.0 on a 4.0 scale for at least the last two years of undergraduate work;
  • For applicants whose native language is not English, satisfactory scores from a standardized test commonly used and deemed appropriate for evaluation of English Language Proficiency, such as the TOEFL;
  • Have three letters of recommendation;
  • Provide a written statement of intent for pursuing graduate study in the product innovation discipline;
  • Participate in a personal interview (at the discretion of the MPI graduate committee).

Additionally, at the time of application an applicant must determine their area of specialization as arts, business or engineering. The following application requirements apply:

  • An applicant applying for the arts specialization must meet School of the Arts criteria for graduate admission. Criteria include undergraduate performance, a submitted portfolio of 20 to 30 examples of representative work, intellectual capacity, experience, and other indicators showing an ability to pursue graduate study successfully in the School of the Arts.
  • An applicant applying for the business specialization must meet School of Business criteria for graduate admission. Criteria include undergraduate performance, Graduate Management Admissions Test (GMAT) scores, intellectual capacity, experience, and other indicators showing an ability to pursue graduate study successfully in the School of Business.
  • An applicant applying for the engineering specialization must meet School of Engineering criteria for graduate admission. Criteria include undergraduate performance, Graduate Record Examination (GRE) scores, intellectual capacity, experience, and other indicators showing an ability to pursue graduate study successfully in the School of Engineering.

Curriculum

The Master of Product Innovation is a minimum 30 credit hours program.  The program of study is as follows:

Product Innovation Boot Camp

Prior to the first day of class of the first semester, MPI students will participate in an immersive, hands-on product Innovation boot camp experience. Students will apply arts, business, and engineering principles to establish a product innovation foundation.

Full-Time

First Semester (12 hours)

  • INNO 501: Arts Principles for Product Innovation
  • INNO 502: Business Principles for Product Innovation
  • INNO 503: Technology Principles for Product Innovation
  • INNO 600: Integrative Design Studio

Second Semester (9 hours)

  • INNO 590: da Vinci Project Course
  • Two Technical Electives

Third Semester (6 hours of Master Project + 3 hours optional)

  • INNO 651: Masters Project in Product Innovation I
  • Optional Elective

Fourth Semester (6 hours of Master Project + 3 hours optional)

  • INNO 652: Master Project in Product Innovation II
  • Optional Elective

Part-Time

The program can be taken part time. After participating in the Boot Camp experience prior to their first semester, part-time students will take two of the three introductory principle courses. In the second semester, part-time students will complete INNO 590 da Vinci Project Course and one technical elective. Another technical elective will be taken in the summer semester. In the second year, the part-time student will take the remaining principles course and INNO 600 Integrative Design Studio. After completing the prerequisite course work, the master’s project can be taken.

More information…

Check out the VCU Bulletin for additional information, watch this video, or contact Dr. Kenneth Kahn, kbkahn@vcu.edu.

Application Deadlines

To join the Fall 2014 class, please submit your application by May 31, 2014.

Click here to APPLY NOW