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Whether you were building spaceships with Legos, having tea parties with Barbie or neglecting your Tamagotchi – most of us can agree that it was these nostalgic toys and others that shaped our childhoods. But have you ever wondered what kids are equipped with now and how toys have evolved over time? [Feel old yet?]
Originating in 1959, the Barbie Doll has been a staple in many young girls’ lives. Offering a range of customizable looks from skin color to hairstyle to clothes and personas – one thing Barbie seems to have always lacked is offering different body types—until now! After complaints from parents, Mattel decided to take action by creating 3 new Barbie sizes including tall, petite, and curvy.
The progression from red and blue glasses to virtual reality is an obvious jump. But what might not be so obvious is that 3D “technology” originated as another one of da Vinci brilliant discoveries in the 16 th century. His studies in depth perception proved that he revealed the key to 3D technology long ago. Today, Oculus Rift leads the way in VR (virtual reality), applying these principles in the digital realm and changing the way we game and live.
Still an all time favorite, Lego has allowed us to build on our own imagination. We make ships, towers, villages, and robots while Lego creates future architects, artists, gamers in anyone who has a desire to make things. Their iconic bricks have evolved, offering endless fun for busy hands worldwide. Today, Lego’s newest products include NEXO KNIGHTS where they are “merging physical play with digital gaming” for next level creativity.
The Digital Age
Drones, Apps and Smart Tablets may not have been in our vocabulary as kids, but it’s become today’s norm. Games are abundant, advanced and accessible, making learning easy and creativity endless. Barbie can now recognize speech commands, AR (augmented reality) technology like Osmo is bridging the gap between physical play and digitization, and what better way to spy on your neighbor than with advanced remote control drones? The future has arrived my friends!
Post Written by Shannon Hood, Current MPI Student
“I would rather someone give me a present ‘just because’ instead of because a card told them to.”
I’m sure we’ve all heard variations of this sentiment before. Whether it’s about Valentine’s Day or another holiday with similarly commercial overtones. But if you’ve ever googled the phrase “unique gift ideas”, chances are you have stumbled upon the website Uncommon Goods . If you have not visited the site, I highly suggest you go visit it after you finish reading this article of course as it tickles the maker in all of us.
But perhaps what makes Uncommon Goods unique is not simply their relentless pursuit of novel ideas, but their pursuit of creating a company that sees its “makers” as partners not an assembly line. In fact Uncommon Goods is a B Corp business. If you have never heard of the term B Corp, they are a type of for-profit company who have social, environmental, performance, and accountability goals written into their charters. This ensures that positive impact and transparency can occur at every level of the business. It’s an interesting concept, taking the values of nonprofits and infusing them into for profit business practices to create meaningful and measured impact in the lives of all employees and ecosystems a business
B Corps have been growing in popularity in the United States since 2010 when Maryland became the first state to pass what is known as Benefit Corporation Legislation. Since then about 30 states have followed suit. Virginia became one of those states in 2011, and currently is home to 19 B Corps with about half of them residing in Richmond.
Being a B Corp can mean a lot of different things, but perhaps what is the most inspiring is the culture of “changemaking” that B Corp employees exude and the ownership they take over making change happen for others. Becoming a B Corp is flexible in itself as the certification is a framework to create and build a business within rather than a prescription by which to make one. So this means a company in almost any industry has the capacity to become one. You can see the diverse spread by some of the companies they have on their roster: Method, Ben & Jerry’s, Patagonia, Warby Parker, and more.
B Labs, the nonprofit behind the B Corps Certification, have recently developed a more comprehensive method for companies to compare B Corporations. This method is called B Analytics, http://banalytics.net/ and was originally created to measure B Core values and how that impacts an investing portfolio, business network and even supply chain. Although the goal of B Analytics is primarily to help companies better target where they are shifting their impact and measure their success, it’s important to note that B Labs and B Corps don’t prescribe one way of tackling these problems. Rather, they provide a framework that enables businesses to innovate and continue to change as they grow. But no matter what type of company you are, new or old, a startup or a multinational there is a path for you to become a B Corporation too.
If you’re on the hunt for some innovation, motivation and inspiration check out some of the talks that founders of B Corps have given here:
Post Written by Milgo Yonis, Current MPI Student
What is CreateAthon?
If you haven’t heard about CreateAthon@VCU, you should definitely learn about this exciting event now! CreateAthon@VCU is a pro bono where students volunteer to creatively help non profit organizations in the RVA community. The exciting part about it is that it is done in a 24 hour period. Sounds intense, but all the fun activities and amazing people, make it a ton of fun!
How do I get involved?
No matter who you are there is a way to get involved with CreateAthon. If you are a student you have the opportunity to become a Team Leader, Production Team Member, or Team Volunteer. If you are a member of the community at large or perhaps a graduate student and working professional you have the opportunity to become a Mentor. Each role is detailed below:
Team Leaders: Enrolled in a Non Profit Management Course (MASC 467) during the spring semester. Each team leader is then paired with a nonprofit organization and work with them on finding out their communication problems that need to be solved. During the event, after the teams are organized, the team leaders gather their knowledge on what they have learned and guide the team towards creating amazing work for the nonprofit organization.
Production Team: Enrolled in CreateAthon@VCU Production (MASC 491) during the spring semester. Their role is to make the entire program flow successfully. The students commit to specific roles such as, Product Manager, Public Relations, Event Coordinator, Sponsorship, Art Direction, Copywriting, Social Media, Photographer, and Videographer. Team Volunteers: Share their skills on an online application and sign up to be a part of this 24 hour marathon for the spring. The volunteers are made up of art directors, designers, photographers, videographers, audio video producers and editors, web strategists, UX designers, and app developers.
Mentors: Professionals working in RVA that attend the event to meet and guide all the participants in the program.
How did CreateAthon start?
CreateAthon was originally founded by Teresa Coles and Cathy Monetti of Riggs Partners in Colombia, South Carolina in 1998. The first 24 hour national marathon event was held in 2002 and since then, CreateAthon has recruited more than 100 different partner organizations to host the probono marketing marathons in their community generating more than $20.5 million in pro bono marketing services! That’s a lot!
Former University of South Carolina Professor, Peyton Rowe, now the Executive and Creative Director of CreateAthon@VCU held the first CreateAthon@VCU event in 2007. Today CreateAthon is a competitive opportunity for nonprofit organizations in the Richmond area to gain access to high quality probono services.
The next CreateAthon@VCU event will be held over Spring Break on March 10th to 11th in the T. Edward Temple Building. If you are interested in being a mentor, contact the program through the website and complete the application. During the event you’ll have the opportunity to meet some interesting students, sponsors, and nonprofit organizations.
For more information on their past projects and sponsers check out their website. And if you want to constantly be inspired by what they do, follow them on their Social Media!
Post Written by Swetha Gav, Current MPI Student
Photo: Courtesy of Forbes
As a father of five, I’ve made more than my fair share of begrudgingly late night convenience store diaper runs. So when Amazon started shipping their Dash Buttons this week, they had my attention. Amazon’s Dash Replenishment service takes a literal approach to the push button economy. Most of us have become familiar with the wonders of Amazon Prime’s free two-day shipping, but the latest approach places a product specific button precisely at the location you realize you need something. See that you’re out, or soon will be, and just press a button. Your home’s Wifi notifies Amazon of you’re looming unmet needs and poof, a box arrives at your doorstep. Now I can’t say that before Dash buttons I knew of the pain-point of not having to open my computer and use Amazon’s already awesome one-click ordering, but hey- if Huggies are available at the touch of a button, I’m in.
At $4.99 a button, I couldn’t resist choosing two highly sought after items in my house, razor blades and diapers. My first glance at the packaging left me so impressed that I didn’t want to open them. After all, this was the intersection of the doorbell and a mobile app, but I finally tore into them and setup the Wifi using my smart phone. Next up, peel and stick just at the place where you know you need something. The only thing left to do was run out, which lasted all of 30 seconds. I couldn’t resist, I had to push the button. And what happened as I signaled a warehouse hundreds of miles away of my pending need for new razors…? Nada, zip, not even a gratifying ding-dong to let me know satellites were tracking my instant gratifications. No more than a quick blink of a green LED and a nondescript cardboard box that should be on my porch in 1-2 days.
I couldn’t help but think that this technology felt like a bridge. You know, the innovation that comes out and isn’t so innovative, but more of a preview to upcoming tech. Its technology that falls between the cracks of two larger, even better ideas. So I’m a big fan of Amazon Prime and their free two-day shipping. But there’s something that seems a little antiquated about placing product-endorsed buttons all over my house. I want a smart washing machine that knows I’m low on detergent and orders it for me. If time is the new currency, then give me a smoke detector that automatically sends me batteries when they need replacing. I love what the Dash is attempting, but shouldn’t all of our devices be smarter? I don’t know if the Amazon Dash will grow to be considered a bridge or a conduit that drives innovation in smart devices. But for now I think I’ll hold out for the smart device and not the smart button. Until then, the so-called button of the push button economy will remain the click of my mouse.
Post Written by Blue Crump, Current MPI Student
No two words together tell a narrative about an experience quite like boot camp. As an incoming Master of Product Innovation student for the 2015 fall semester, eleven graduate students and myself just completed this three-day indoctrination last week. Having completed the US Army’s boot camp once upon a time, and now VCU’s Product Innovation boot camp, I can say with certainty that the two share one common theme, immersion.
For starters, day one was more like two days. This twelve-hour day started with more than nametags and handshakes, it began with introductions to the people you’re likely to see more of than most for the next two years. And at the helm of this eclectic mix of philosophers, engineers and business professionals was our navigator, Joe Cipolla. Joe not only introduced the program, but he began to give us our first glimpse of how this group of diverse grad students would use art, business and engineering to establish a product innovation foundation. Although product design began right away with Dr. Jean Gasen, what we were really discovering was collaboration styles among classmates. Not just forming impressions, but how each of us approached a problem. Before any of us could realize that we were learning laughing yoga techniques, Dr. Gasen encouraged us to challenge our assumptions of innovation.
As this immersive day continued, we were suddenly thrust into describing sensory perceptions of art at the Virginia Museum of Fine Arts. We followed this expressive experience with a no holds barred debate and art scavenger hunt. Now that we were fairly confident we knew our classmate’s names, we got a glimpse into who among them were the most competitive! As the afternoon set in with my new MPI family, we were whisked off to Richmond’s Visual Arts Center where we learned first hand that art is a verb. Between the screen-printing, line drawing class and pottery, where we got more than a little clay under our nails, my classmates and I were learning firsthand the role art would play in our curriculum. The day concluded with something nearly all of this incoming class could relate to, local food & beer. As we laughed over suds and nachos at Home Team Grill with Joe Cipolla and Ken Kahn, I think we all agreed on one thing, if this was the first day- it was going to be an amazing experience.
Day two and three furthered this hands-on product innovation boot camp with designing prototypes at the Science Museum of Virginia to learning how machinist turn raw steel into beautifully thought-out objects at Tectonics Design Group. While being educated on how Sabra Dipping Co.’s R & D team finds the intersection of innovation and hummus, I think we each ate our body weight in chickpeas. And what is a new MPI student to do next with all of these new innovative ideas? Learn how to present them of course from two of the very best, Professor Aaron Anderson & David Leong.
Over the weekend, someone asked me “…how was the boot camp?” As I looked back over those three intense days, and all the warm smiling faces of the second year MPI students & faculty at our closing reception, the only answer I could come up with was, “I’ll let you know.” The design boot camp isn’t about three days and whetting your appetite for product innovation. It’s about immersion. It’s about design thinking and the notion that this graduate program is going to change the way we think about everything.
Post Written by Blue Crump, Current MPI Student
During Spring Break, 19 da Vinci students in the Master of Product Innovation (MPI) program and 3 faculty members had the wonderful pleasure of exploring the beautiful city of San Francisco. As part of the MPI program, students get to spend an all-expenses paid trip to visit and workshop with some of the most innovative companies in the nation. Here’s a quick look at their itinerary:
- Jump Associates
- Intel Museum
- Institute for the Future
- Capital One Labs
Throughout the week, the students had some really interesting conversations and gained a tremendous amount of inspiration to “manufacture delight” through human-centered design. Here are some highlights from their trip:
It all started with their tour at Jump Associates. Strategists there focused on the importance of human-centered design and walked the students through their design thinking practice. Furthermore, the students took time to ideate around the countless revenue models for a lemonade stand – crazy how such a simple concept can have so many possibilities!
The very next day, the da Vinci’s spent the day in a private tour around the Google campus. Included in the tour were conversations with amazing speakers like Timothy Jordan (Senior Developer Advocate, Google Glass), who talked about innovation and the outlook of future products. Furthermore, the students then spent some time hands-on with Google Cardboard, talked to some of it’s developers, and brought some developer kits back to the da Vinci Center. The exciting tour then finally ended with a Google lunch outside under the beautiful sun.
If the class had to pick a winner for the “Best Workplace award”, it would be Airbnb. Their office had the perfect blend of open, collaborative workspace mixed with fun and play. Their conference rooms were exact replicas of real Airbnbs all over the world! The tour however, did not stop there. The students had a very interactive Q&A session with Willow (Creative Producer @ Airbnb) and topped off the day with some wine and beer at Airbnb’s gourmet cafeteria. No wonder this company is disrupting the hospitality industry!
Capital One Labs
Last but not least, the group spent some time at Capital One Labs, located at 101 Post Street. There, serial entrepreneurs Joshua and James spent some time going over the disruption and innovation currently happening in the banking industry and even shared some of the innovation happening right now at Capital One to change banking for good. Many of the students were impressed with the startup/hackathon culture of a tech company in a bank and had some insightful questions about inciting innovation in a yet-to-be disrupted industry.
The students and faculty come back with some unforgettable memories and insights. New connections were formed and friendships were further refined. Till next time.
Post Written by Eric Kim, Current MPI Student
Photos and captions by Hillary Hardiman, Current MPI Student
Recent MPI graduate Jim Robb was featured in a recent article on VCU news highlighting his experience in the Master of Product Innovation program.
Learning to dream with the market in mind
da Vinci Center graduate student studies alarm fatigue and learns about himself
by Vincent Simone, University Public Affairs
In 1987, Jim Robb moved out to the country near Farmville, built his own cabin – complete with solar panels – and lived Thoreau-style for two-and-a-half years, getting, as he described it, all the way back down to the basics.
Like his Transcendentalist inspiration, Robb is a dreamer – in the best sense of the word.
“I’ve always been an ideas person,” he said.
VCU’s da Vinci Center recently held the grand opening of the new studio building, affectionately called “807.” The new building is located at 807 Cathedral Place and features state-of-the-art studio space for Master of Product Innovation students as well as undergraduate students enrolled in the certificate program.
Read the full article about the grand opening here.