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Sign up for INNO 200 and find out. In this one-hour lecture course, you’ll discover the exciting and multidisciplinary world of product innovation. You’ll meet some of the top innovative leaders from right here in the Richmond community. It will pique your creativity and challenge your entrepreneurial spirit. Do you have what it takes?
Below is the catalog description. No pre-reqs. Open to all VCU students.
INNO 200 Seminar in Product Innovation
Semester course; 1 lecture hour. 1 credit. A seminar series focused on the discussion of pertinent topics related to product innovation and “technopreneurship.” Students will be exposed to numerous topics through guest speakers supplemented by readings and class discussion. Topics include conceptualization, patents, capitalization, venture formation, commercialization, market assessment, project management and product life cycle management.
VCU’s da Vinci Center, in partnership with VCU School of Business Foundation’s Center for Corporate Education, will host Leading Through Innovation, a one-day training course covering practical examples and industry case studies.
Led by Dr. Kenneth Kahn, Professor of Marketing and Director of VCU’s da Vinci Center, attendees will learn the importance of innovation, ways to spur innovation among teams and industry best practices.
When: Thursday, January 12, 2012 from 9:00 a.m. – 4:00 p.m.
Where: VCU School of Business, 301 W. Main Street, Richmond, VA
- 9:00 – 10:30 a.m. | Innovation Understanding
- 10:30 – 10:45 a.m. | Break
- 10:45 – noon | Innovation Culture
- Noon – 1:00 | Lunch
- 1:00 – 2:30 | Innovation Process
- 2:30 – 2:45 | Break
- 2:45 – 4:00 | Innovation Best Practices
Cost: $295 – includes meals, parking, course materials and copy of Dr. Kahn’s book Product Planning Essentials (ME Sharpe, 2011). Register on or before November 29 for complimentary parking; those registering after November 29 will be responsible for their own parking expenses.